I am a staff product designer with 12 years of experience in leading projects at global companies, turning business goals into data-driven creativity that emphasises the users. My diverse work and academic background spanning across South East Asia and Europe has fuelled my superpowers of building personal connections, taking strong ownership, and mentoring fellow designers within a complex.
A highly experienced designer with a solution-focused mindset, a strong sense of ownership, the ability to form personal connections, and a passion for inspiring others.
Design
UI & UX
App
Design System
Art Direction
Branding
Printing
Emails
Research
AB Testing
Usability Testing
User Interviews
Ethnography
Journey Mapping
Programming
HTML
CSS
Git