A highly experienced designer with a solution-focused mindset, a strong sense of ownership, the ability to form personal connections, and a passion for inspiring others.

I am a staff product designer with 12 years of experience in leading projects at global companies, turning business goals into data-driven creativity that emphasises the users. My diverse work and academic background spanning across South East Asia and Europe has fuelled my superpowers of building personal connections, taking strong ownership, and mentoring fellow designers within a complex.

Design

UI & UX
App
Design System
Art Direction
Branding
Printing
Emails

Research

AB Testing
Usability Testing
User Interviews
Ethnography
Journey Mapping

Programming

HTML
CSS
Git

Some companies I’ve worked with